Complex product variations
Thousands of lighting products needed clear handling for size, finish, wattage, and other option combinations.
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Case Study
Fusion5
Fusion5 is a Magento modernization project for MICA Lighting, focused on better product discovery, wholesale-direct commerce, and a smoother mobile shopping experience.
Client Overview
Who MICA Lighting is and what the platform needed to support.
MICA Lighting is a trusted family-owned Australian business offering thousands of stylish and affordable lighting products for homeowners who want design-led options without losing value or practicality.
As the catalog expanded, the storefront needed to support better discovery, stronger performance, and cleaner buying journeys for both direct retail customers and wholesale-oriented buyers.
Business Challenge
The commerce experience needed to handle a complex lighting catalog without slowing down discovery or checkout.
Product discovery friction
Shoppers needed better navigation and filtering to reach the right fixtures faster across a broad catalog.
Dual pricing expectations
The storefront had to support both B2C purchases and wholesale-direct pricing without creating confusion.
Performance and mobile pressure
Slow pages and weaker responsive journeys risked hurting engagement, search visibility, and conversion.
Operational scalability
The platform needed a stronger technical base for secure transactions, merchandising updates, and nationwide shipping flows.
Goals
The objectives that shaped the Magento modernization from planning through launch.
Improve product discovery
Make it easier for shoppers to browse, filter, compare, and choose the right lighting products.
Support retail and wholesale journeys
Create a storefront structure that handles B2C and B2B pricing models more cleanly.
Improve speed and responsiveness
Reduce friction with faster loading pages and a smoother mobile shopping experience.
Strengthen commerce fundamentals
Support secure transactions, clearer checkout, and dependable shipping options across Australia.
Build for growth
Deliver a Magento setup that stays flexible as the catalog, merchandising needs, and customer expectations evolve.
Solution Delivered
How the Magento store was migrated, customized, and prepared for long-term commerce growth.
01
The engagement began with a focused review of catalog structure, shopper behavior, and the biggest friction points across browsing, filtering, pricing, and checkout. That surfaced where UX changes and platform improvements would create the most value first.
02
We then migrated and customized Magento around the realities of a large lighting catalog. Product data was organized to better handle option-heavy SKUs, while navigation and advanced filtering were refined to shorten the path from discovery to purchase.
03
Alongside storefront improvements, the delivery strengthened performance, mobile responsiveness, SEO readiness, secure transactions, and shipping flexibility so the business could serve both retail and wholesale buyers more effectively.
Magento migration and customization
Reworked the commerce foundation around catalog depth, pricing needs, and future scale.
Discovery-led storefront UX
Improved navigation, filtering, and page structure so customers could find relevant products faster.
Growth-focused optimization
Balanced performance, mobile usability, SEO, and checkout stability to support long-term conversion goals.
Features / Modules / Systems Built
Core commerce capabilities delivered for catalog management, discovery, and checkout flow.
Large catalog product modeling
Structured product data to support lighting variations such as size, finish, and wattage more clearly.
Advanced product filtering
Added smarter filtering and browsing paths to improve findability across a broad catalog.
B2C and wholesale pricing support
Enabled a storefront experience that could better accommodate retail and wholesale-direct buying models.
Mobile-responsive shopping experience
Refined layouts and interaction flows so key journeys worked more smoothly across devices.
Checkout and transaction readiness
Strengthened secure purchase flows and reduced friction in the path to conversion.
Shipping flexibility across Australia
Supported multiple shipping options to better serve nationwide fulfillment needs.
SEO and performance improvements
Optimized storefront foundations to improve speed, visibility, and overall usability.
Tech Stack
Platform and implementation layers used to modernize the MICA Lighting storefront.
Results / Business Impact
The business outcomes created by the Magento modernization.
commerce platform
Magento was tailored into a stronger foundation for a growing lighting business.
usability
Cleaner navigation and shopping flows made the experience easier to use.
product discovery
Advanced search and filtering improved findability across thousands of SKUs.
checkout flow
Reduced friction helped move shoppers more smoothly toward purchase.
operations
The platform is better prepared to support both retail and wholesale-direct growth.
Better merchandising control
A clearer catalog and storefront structure made it easier to surface the right products to the right buyers.
Stronger customer experience
Shoppers could browse, compare, and purchase lighting products with less confusion and fewer dead ends.
Improved mobile readiness
The responsive experience supports discovery and checkout more reliably on smaller screens.
More durable growth foundation
Magento, performance work, and structured pricing support created a better base for future expansion.
Screenshots / Visuals
Selected visuals from the upgraded storefront experience.
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If you are planning a catalog migration, storefront redesign, B2B and B2C pricing rollout, or performance-focused commerce upgrade, we can help shape the right delivery path.